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Hi I am Ram Mohan. In this site i will bring you about the details of the news and technologies which i come through in the net.

Friday, January 2, 2009

Rythu bazaar

Rythu bazaar is a farmers' market in Hyderabad, India. It is run by the Government of Andhra Pradesh for small farmers with small landholdings.
The first market started in January 1999 during the regime of Chandrababu Naidu, then Chief Minister of Andhra Pradesh.

[edit] The model
In this market, farmers bring vegetables and sell directly to the consumers, thereby eliminating middlemen. who were exploiting both farmers and consumers alike. Thus the produce available is economical and farm fresh. It is cultivated on the farmer's yard. It has helped in reduction of prices in other vegetable markets and vendors.
The farmers are greatly benefited by this kind of business since they sell directly to the customers and do not pay any commission to the agents. The customers are also happy to get good quality produce at best prices. Thus they have become popular, creating a demand for the produce of small farmers.
It caught on well and the demand for such markets in Hyderabad increased.

Wednesday, December 31, 2008

Best way to go to Shimla from Hyderabad Economically

Day 1
Secunderabad to New Delhi *** APEXP Departure 06:25 *** Train No 2723

Day 2
Arrival New Delhi at 09:05 Shift to Old Delhi and board into HotelDelhi to Kallika ***HWH-DLI-KLK-MAI Departure 20:45*** Train No 2311

Day 3
Arrival Kallika at 04:40
Kallika to Shimla *** SHIVALIK-DELUXE-SUPER-FAST Departure 05:30 *** Train No 241NR
Arrival Simla at 10:15 and board into Hotel and Site seeing

Day 3
Site seeing

Day 4
Site seeing

Day 5
Site seeing

Day 6
Bus or Taxi to Kalika
Arrival Kalika at 10:00
Kallika to New Delhi *** PASCHIM EXPRESS Departure 10:10 *** Train No 2926A
Arrival New Delhi at 16:55
New Delhi to Secunderabad *** APEXP Departure 17:35 *** Train No 2724

Day 7
Arrival Secunderabad at 19:15
board into Home

MBA – I- SEMESTER EXAMINATIONS NOTIFICATION JANUARY-2009

TIME-TABLE
MBA – I Sem. Regular Examinations, January 2009
Time: 10.00am to 1.00pm Date and
Day
SUBJECTS
(R5)
SUBJECTS
(R7)
19-01-2009
Monday
Management Theory and Practice
Management Theory and Practice
21-01-2009
Wednesday
Managerial Economics
Managerial Economics
23-01-2009
Friday
Statistics for Management
Research Methodology and Statistical Tools
27-01-2009
Tuesday
Business Environment
Financial Accounting and Analysis
29-01-2009
Thursday
Financial Accounting and Analysis
Business Law and Regulation
31-01-2009
Saturday
Business Law and Regulation
Business Communication & Soft Skills
02-02-2009
Monday
Business Communication & Soft Skills
Business Environment

BalaKrishna Upcoming Movies
















Media of India
Indian media—initiated since the late 1700s with print media started in 1780, radio broadcasting initiated in 1927, and the screening of Auguste and Louis Lumière moving pictures in Bombay initiated during the July of 1895 —is among the oldest and largest media of the world. Indian media—private media in particular—has been free and independent throughout most of its history. The period of Emergency in India (1975–1977), declared by Prime Minister Indira Gandhi, was the brief period when India's media was faced with potential government retribution.
India consumed 99 million newspaper copies as of 2007—making it the second largest market in the world for newspapers. By 2008, India has a total of 60,000,000 Internet users—comprising 6.0% of the country's population, and 4,010,000 people in India also have access to broadband Internet as of 2008— making it the 18th largest country in the world in terms of broadband Internet users. India also ranks 8th in the list of countries by number of television broadcast stations by 1997 statistics.
Print media—The first major newspaper in India—The Bengal Gazette—was started in 1780 under the British Raj. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald (1789) etc. soon followed. These newspapers carried news of the areas under the British Raj. The Times of India was founded in 1838 as The Bombay Times and Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by an Indian conglomerate. The Times Group publishes The Economic Times (launched in 1961), Navbharat Times (Hindi language), and the Maharashtra Times (Marathi language).
During the 1950s 214 daily newspapers were published in India. Out of these, 44 were English language dailies while the rest were published in various regional languages. This number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers published in India reached 35,595 newspapers by 1993 (3,805 dailies).
The main regional newspapers of India include the Malayalam language Malayala Manorama (published from: Kerala, daily circulation: 673,000), the Hindi-language Dainik Jagran (published from: Uttar Pradesh, daily circulation in 2006: 580,000), and the Anandabazar Patrika (published from: Kolkata, daily circulation in 2006: 435,000). The Times of India Group, the Indian Express Group, the Hindustan Times Group, and the Anandabazar Patrika Group are the main print media houses of India.
Newspaper sale in India increased by 11.22% in 2007. By 2007, 62 of the world's best selling newspaper dailies were published in China, Japan, and India. India consumed 99 million newspaper copies as of 2007—making it the second largest market in the world for newspapers.
Audio-Visual media—Radio broadcasting was initiated in 1927 but became state responsibility only in 1930. In 1937 it was given the name All India Radio and since 1957 it has been called Akashvani. Limited duration of television programming began in 1959, and complete broadcasting followed in 1965. The Ministry of Information and Broadcasting (India) owned and maintained the audio-visual apparatus—including the television channel Doordarshan—in the country prior to the economic reforms of 1991. The Government of India played a significant role in using the audio-visual media for increasing mass education in India's rural swathes. Projected television screens provided engaging education in India's villages by the 1990s.
Following the economic reforms satellite television channels from around the world—including BBC, CNN, CNBC, PTV, and other foreign television channels gained a foothold in India. 47 million household with television sets emerged in 1993, which was also the year when Rupert Murdoch entered the Indian market. Satellite and cable television soon gained a foothold. Doordarshan, in turn, initiated reforms an modernization. With 562 television stations as of 1997, India ranks 8th in the list of countries by number of television broadcast stations.
Communications—The Indian Government acquired the EVS EM computers from the Soviet Union, which were used in large companies and research laboratories. Tata Consultancy Services — established in 1968 by the Tata Group — were the country's largest software producers during the 1960s. The 'microchip revolution' of the 1980s had convinced both Indira Gandhi and her successor Rajiv Gandhi that electronics and telecommunications were vital to India's growth and development. MTNL underwent technological improvements. Between 1986-1987, the Indian government embarked upon the creation of three wide-area computer networking schemes: INDONET (intended to serve the IBM mainframes in India), NICNET (the network for India's National Informatics Centre), and the academic research oriented Education and Research Network (ERNET).
The Indian economy underwent economic reforms in 1991, leading to a new era of globalization and international economic integration. Economic growth of over 6% annually was seen between 1993-2002. The economic reforms were driven in part by significant the internet usage in India. The new administration under Atal Bihari Vajpayee—which placed the development of Information Technology among its top five priorities— formed the Indian National Task Force on Information Technology and Software Development. Internet gained a foothold in India by 1996. India had a total of 60,000,000 Internet users—comprising 6.0% of the country's population—as of 2008. As of 2008, 4,010,000 people in India also had access to broadband Internet— making it the 18th largest country in the world in terms of broadband Internet users.
India had a total of 49,750,000 telephone lines in use by 2008. In the fixed line arena, BSNL and MTNL are the incumbents in their respective areas of operation and continue to enjoy the dominant service provider status in the domain of fixed line services. BSNL controls 79% of fixed line share in the country.
In the mobile telephony sector, Bharti Airtel controls 21.4% subscriber base followed by Reliance Communications with 20.3%, BSNL with 18.6%, Vodafone with 14.7% subscriber base as of June 2005. India had a total of 233,620,000 mobile phone connections by 2008.
Total fixed-line and wireless subscribers reached 325.78 million as of June, 2008.
Cinema—The history of film in India begins with the screening of Auguste and Louis Lumière moving pictures in Bombay during the July of 1895. Raja Harishchandra—a full length feature film—was initiated in 1912 and completed later. Alam Ara (released 14 March 1931)—directed by Ardeshir Irani—was the first India movie with dialogs.
Indian films were soon being followed throughout Southeast Asia and the Middle East—where modest dressing and subdued sexuality of these films was found to be acceptable to the sensibilities of the audience belonging to the various Islamic countries of the region. As cinema as a medium gained popularity in India as many as 1, 000 films in various languages of India were produced annually. Hollywood also gained a foothold in India with special effects films such as Jurassic Park (1993) and Speed (1994) being specially appreciated by the Indian audiences. Expatriates throughout the the United Kingdom and in the United States continued to give rise to an international audiences to Indian movies, which—according to the The Encyclopædia Britannica (2008) entry on Bollywood—'continued to be formulaic story lines, expertly choreographed fight scenes, spectacular song-and-dance routines, emotion-charged melodrama, and larger-than-life heroes.'

Syllabus of JNTU MBA - Semester I

The syllabus below is for JNTU MBA Semester I effective 2005 admitted batch onwards. You might also be interested in Syllabus of JNTU MBA Semester I 2007 admitted batch onwards.
New Regulation
Management Theory and Practice
Managerial Economics
Statistics for Management
Financial Accounting and Analysis
Business Law and Regulation
Business Communication & Soft Skills
Business Environment
Information Technology Lab-1(100% LAB)


1. Management Theory and Practice
Objective of the course is to give a basic perspective of Management theories and Practices. This will form foundation to study other functional areas of management.
1. Introduction: Management – definitions, types of managers; managerial roles and functions; Science or Art? - Administration vs Management, External environment – Managing people and organizations in the context of New Era- Managing for competitive advantage - the Challenges of Management - Corporate Social responsibility- Managerial Ethics.
2. Perspectives on Management: Scientific Management (Fredrick W.Taylor, Frank and Lillian Gilbreth), Human Relations (Elton Mayo, Douglas Mc Gregor's Theory X and Theory Y, William Ouchi's Theory Z), the Systems Approach, the Contingency Approach, the Mckinsey 7-S Framework.
3. Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. – Planning practices in USA, Japan and China.
4. Decision Making: Problem and Opportunity finding, the nature of Managerial Decision Making, the Rational Model of Decision Making, Challenges to the Rational Model, Improving the Effectiveness of Decision Making Tools and Techniques, Role of Boards and Committees in Decision Making - Decision making practices abroad.
5. Organising: Nature of organizing, organization levels and span of management – Factors determining span - Organisational design and structure –departmentation, line and staff concepts, staffing – delegation, decentralization and recentralisation of authority - responsive organizations –Global organizing.
6. Leading: Leading Vs Managing – Trait approach and Contingency approaches to leadership - Dimensions of Leadership - Leadership Behavior and styles – developing leadership skills – transformational leaders - Leadership in Cross-cultural environment - Evaluating Leader- Women and Corporate leadership –Motivational theories- Building Groups into Teams, Intergroup Behavior, conflict and negotiation – Global leading.
7. Communication: Importance of Communication, Interpersonal communication Barriers to Effective communication, Communication in Organizations, Using Communication Skills to manage Conflicts. Communicating for understanding and results, creating productive interpersonal relationships, Guidelines to improve written and oral communication- communication practices in India and abroad.
8. Controlling: Basic control process- control as a feedback system – Feed Forward Control – Requirements for effective control – control techniques – Overall controls and preventive controls – Global controlling.
References:
1.Stoner, Freeman and Gilbert, Jr. Management, 6/e, Pearson Education, New Delhi, 2006.
2.Koontz, Weihrich & Aryasri, Principles of Management, TMH, New Delhi, 2007
3.Heinz Weihrich, Harold Koontz: Management A Global Perspective, 10/e, Tata McGraw Hill, 2007.
4.Daft, The New Era of Management, Thompson, 7/e New Delhi, 2007.
5.Schermerhorn: Management 8ed,Wiley India 2006
6.Prem Vrat, K K Ahuja, P K Jain, Case Studies in Management, Vikas Publishing House Pvt. Ltd., 2006.
7.Lussier: Effective Leadership, Thomson, 2007.
8.Robbins: Management 7/e Pearson Education, 2006.
9.Griffin:Management 8ed, Biztantra, 2005
10.Mullins:Management and Organisational Behaviour, Pearson, 2007.


2. Managerial Economics
Objective of this course is to understand the relevance of economics in business management. This will enable the students to study functional areas of management such as Marketing , Production and Costing from a broader perspective.
1. Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in Economics, Production Management, Marketing, Finance and Personnel, Operations research - The role of managerial economist.
2. Objectives of the firm: Managerial theories of firm, Behavioural theories of firm, optimization techniques, optimization with calculus, New management tools of optimization.
3. Basic economic principles – the concept of opportunity cost, incremental concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and uncertainty.
4. Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation – Marketing research approaches to demand estimation. Need for forecasting, forecasting techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity of Supply.
5. Production Analysis: Production function, Marginal Rate of Technical Substitution, Isoquants and Isocosts, Production function with one/two variables, Cobb-Douglas Production Function, Returns to Scale and Returns to Factors, Economies of scale- Innovations and global competitiveness.
6. Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership.
7. Market Structure and Pricing practices: Features and Types of different competitive situations - Price-Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly both the long run and short run. Pricing philosophy – Pricing methods in practice: Price discrimination, product line pricing. Pricing strategies: skimming pricing, penetration pricing, Loss Leader pricing. Pricing of multiple products.
8. Profit Management: Nature, scope, Theories of profit, Measurement policies, Cost – Volume- Profit Analysis.
References:
Hirschey: Economics for Managers, Thomson, 2007.
Petersen,Lewis and Jain: Managerial Economics, Pearson/PHI, 2006
Gupta: Managerial Economics 1e TMH 2005.
Dominic Salvatore, Managerial Economics, Thomson, 2006
Keat, Managerial Economics : Economic Tools for Today’s Decision Makers, Pearson Education, 2007
Mote Paul: Managerial Economics 1e TMH 2004
Froeb: Managerial Economics—A Problem Solving Approach, Thomson, 2007.
Mehta,P.L., Managerial Economics ­ Analysis, Problems, Cases, Sultan Chand and Sons, New Delhi, 2001.
James L.Pappas and Engene F.Brigham: Managerial Economics, Pearson Education, New Delhi, 2006.
Suma Damodaran: Managerial Economics, Oxford, 2007.


3. Research Methodology and Statistical Tools
Objective of the course is to have a general understanding of statistics as applicable to business and its use in areas of management research
*Statistical table is required for students at the time of examination
1. Introduction: Nature and Importance of research, the role of business research, aims of social research, research process, and pure research vs. applied research, qualitative research vs quantitative research, exploratory research, descriptive research. Introduction to statistics, origin and growth of statistics. Statistics and Research.
2. Data Base: Discussion on primary data and secondary data, tools and techniques of collecting data. Methods of collecting data. Sampling design and sampling procedures. Tabulation of data and general rules of tabulation. Questionnaire and schedule of questions.
3. Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study.
4. Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and Interpretation.
5. Correlation and Regression Analysis, method of least squares, regression vs. correlation, correlation vs. determination. Types of correlation and their specific applications.
6. Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, ANOVA – one way and two way classifications and Chi-square test, Association of attributes and inferences.
7. Time series, utility of time series, components of time series, secular trend, seasonal variations, cyclical variations, irregular variations, measurement of trend, moving averages and measurement of seasonal variations.
8. SPSS and Report Presentation: Use of Statistical Package for Social Sciences, report writing - Mechanics of report writing, preliminary pages, main body and appendices including bibliography, oral presentation, diagrammatic and graphical presentation of data.References
Richard I Levin amp; David S.Rubin, Statistics for Management, 7/e. Pearson Education, 2005.
Donald R. Cooper, Pamela S. Schindler, Business Research Methods, 8/e, Tata McGraw-Hill Co. Ltd., 2006.
Gupta S.P. – Statistical Methods, Sultan Chand and Sons, New Delhi.2005.
U.K. Srivastava, G.V. Shenoy and S.C. Sharma – Quantitative Techniques for managerial decisions, New Age International, Mumbai, 2005.
C.R . Kothari, Research Methodology Methods amp; Techniques, 2/e, Vishwa Prakashan, 2006.
William G. Zikmund, Business Research Methods, Thomson, 2006.
D.M.Pestonjee, (Ed.) Second Handbook of Psychological and Social Instruments, Concept Publishing, New Delhi, 2005.
Dipak Kumar.Bhattacharya, Research Methodology, Excel Books, 2006
Amir D. Aczel amp; Jayavel Sounderpandian, Complete Business Statistics, Tata McGraw-Hill-2007.
C.B. Gupta amp; Vijay Gupta, An introduction to Statistical Methods, 23rd Revised Edition, Vikas Publishing House, New Delhi, 2006.
R.S. Bharadwaj, Business Statistics, Excel Books, 2006

4. Financial Accounting and Analysis
The Objective of the course is to provide the basic knowledge of book keeping and accounting and enable the students to understand the Financial Statements and make analysis Financial accounts of a company.
1. Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and conventions, and The Generally Accepted Accounting Principles (GAAP).
2. The Accounting Process: Overview, Books of Original Record; Journal and Subsidiary books, ledger, Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments.
3. Valuation of fixed assets: Tangible vs Intangible assets, depreciation of fixed assets and methods of depreciation.
4. Inventory Valuation: Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill.
5. Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issue of forfeited shares. Issue of shares at Discount and premium. Issue and Redemption of Debentures: Meaning, issue of debentures for cash and other than cash, treatment of discounts and losses on issue, meaning of redemption, redemption out of capital and profits.
6. Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow statement and funds flow statement.
7. Financial Analysis -II Analysis and interpretation of financial statements from investor and company point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity, leverage, solvency and profitability ratios – Du Pont Chart -A Case study on Ratio Analysis.
8. Accounting Standards Issued by ICAI (Focus on importance of Standards to give a general view on Financial Accounting practices), Creative Financial Practices and Issues related to quality of disclosures in reported earnings, window dressing and limitations of financial statements.
References
Asish K. Bhattacharyya, Financial Accounting for Business Managers-PHI,2006
Ambrish Gupta, Financial Accounting Management An Analytical Perspective, Pearson Education-2007
Stice amp; Stice, Financial Accounting Reporting amp; Analysis, Thomson-2007
Robert N.Anthony, David F.Hawkins and Kenneth A.Merchant, Accounting –Text and Cases, TMH, 2005.
Samuel C. Weaver, J. Fred Weston, Finance and Accounting for Non-financial Managers, Tata McGraw-Hill Publishing Co. Ltd., 2002.
Horngreen : Financial Accounting 8/e Pearson Education, 2007.
Ashok Banerjee, Financial Accounting, Second Edition, Excel Books, New Delhi, 2006.
Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing House Pvt. Ltd., 2007.
Weygandt, kieso, kimmel, Financial Accounting, 4/e, Wiley India Edition, 2006..
M.E. Thukaram Rao, Accounting for Managers, New Age International Publishers, first edition, New Delhi, 2006.


5. Business Law & Regulation
The objective of the course is to enable students understand the legal framework of business.
1. Law of Contract -1872 (Part-I): Nature of contract and essential elements of valid contract, Offer and Acceptance, Consideration, Capacity to contract and free consent, Legality of object.
2. Law of Contract–1872 (Part-II): Unlawful and illegal agreements, Contingent contracts, Performance and discharge of contracts, Remedies for breach of contract.
3. Special Contracts: Indemnity and guarantee, Contract of Agency, Sale of goods Act -1930: General Principles, Conditions & Warranties, Performance of Contract of Sale.
4. Indian Partnership Act–1932: Constitution of partnership,- Rights, duties and Liabilities of partners, Dissolution of partnership.
5. Negotiable Instruments Act - 1881: Negotiable Instruments- Promissory Note, Bills of Exchange, & Cheque, and their definitions and characteristics, Types of endorsements, Holder- Holder in due course, Discharge of Parties.
6. Companies Act, 1956: Steps and procedure for incorporation of the company, Company Management–Appointment of Directors, Powers, duties, & liabilities of Directors, Company Meetings, Resolutions, Winding-up of a Company.
7. Income Tax Act -1961 - Important Provisions of Income Tax Act: Assessment year –Assesee, Gross Total Income, Procedure for advance payment of tax and tax deducted at source. Assessment procedure.
8. Central Excise Act -1944: .Basic concepts related to excisable goods, classification of goods, and Basic concept of VAT.
References
N.D.Kapoor, Mercantile Law, Sultan Chand & Sons, 2006.
S.S. Gulshan, Mercantile Law, 2/e, Excel Books, 2004
Akhileshwar Pathak, Legal Aspects of Business, 3/e, Tata McGraw-Hill, 2007
C.L.Bansal, Business and Corporate Laws, 1/e, Excel Books, 2006
S.N.Maheshwari & Maheshwari, Business Regulatory Framework, Himalaya Publishing House.2006
S.S.Gulshan, Business Law, 2/e, Excel Books, 2005
P.K.Goel, Business Law for Managers, Biztantra - Dreamtech press, 2006
K.R. Bulchandani, Business Law for Management, 4/e, Himalaya Publishing House, 2006
B.B. Lal & N.Vashisht, Direct Taxes, 28/e, Pearson Education, latest edition
B.B. Lal, Income Tax and Central Tax : Law and Practice, Pearson Education, latest edition


6. Business Communication & Soft SkillsThe course has both laboratory and class work content and the marks are divided as follows:Theory 50 marksPracticals 50 marksObjectives:
The purpose of this Course is to develop the students’ competence in communication at an advanced level. Assuming that the students are fairly proficient in the basic communication skills of listening, speaking , reading and writing in English the course aims to train them in communicating efficiently in the workplace and professional contexts.
1. Features of Indian English – Correction of sentences – structures – Tenses – ambiguity – Idiomatic distortions.
2. Informal conversation Vs Formal expression Verbal and non – Verbal communication, barriers to effective communication – kinesics
3. Types of Communication – Oral, aural, Writing and reading – Word Power – Vocabulary – Jargon – rate of speech, pitch, tone – Clarity of voice
4. Management presentations – types of presentation – video conferencing – participation in meetings – chairing sessions.
5. Formal and informal interviews- ambience and polemics – interviewing in different settings and for different purposes e.g. eliciting and giving information, recruiting, performance appraisal.
6. Written communication – differences between spoken and written communication – features of effective writing such as clarity brevity, appropriate tone clarity, balance etc. – GMAT . TOEFL models
7. Letter writing – business letters – pro-forma culture – format – style – effectiveness, promptness – Analysis of sample letters collected from industry – email, fax.
8. Business and Technical report writing ,- types of reports – progress reports, routine reports – Annual reports – format – Analysis of sample reports from industry – Synopsis and thesis writing
References:
• Essentials of Business Communication, Rajendra Pal, JS Korlahhi: Sultan Chand & Sons, New Delhi.
• Basic Communication Skills for Technology, Andre J. Rutherford: Pearson Education Asia, patparganj, New Delhi 92
• Advanced Communication Skills, V. Prasad, Atma Ram Publications, New Delhi.
• Raymond V.Lesikav, John D. Pettit Jr.: Business Communication; Theory and Pppliaction, All India Traveller Bookseller, New Delhi 51
• Business Communication, RK Madhukar, Vikas Pulishing House Pvt. Ltd.,
• KR Lakshiminarayana: English for Technical Communication – vols. 1 and 2, SCITECH Publications (India) Pvt. Ltd., T.Nagar, Chenna 600 017
• Edmund H weiss: Writing Remedies: Practival Exercises for Technical Writing. Universities Press, Hyderabad.
• Cliffs Test Prep for GRE and TOEFL computer Based Test, IDG Books. India (P) Ltd. New Delhi 2.
• GRE and TOEFL; Kaplan and Baron’s
• English in Mind, Herbert Puchta and Jeff Stranks, Cambridge
Suggested Software for Lab classes:
• Cambridge Advanced learner’s Dictionary with exercises
• The Rosetta Stone English Library
• Clarity Pronunciation Power
• Mastering English in Vocabulary, Grammar, Spellings, Composition
• Dorling Kindersley series of Grammar, Punctuation, Composition etc.
• Oxford Advanced learner’s Compass 7th Edtion
• Language in Use, Foundation Books Pvt Ltd
• Learning to Speak English – 4 CDs
• Microsoft Encarta
• Murphy’s English Grammar Cambridge
• Time Series of IQ Test, Brain-teasers, Aptitude Test etc.
• English in Mind, Herbert Puchta and Jeff Stranks with Meredith Levy, Cambridge

7. Business Environment
The objective of the course is to provide the student with a background of various environment factors that have major repercussions on business and sharpen their mind to watch and update the changes that occur constantly in this sphere.
1. Industrial Policies: A brief review of industrial policies since independence, Industrial policy of 1991 and recent developments, Policy on foreign direct investment in Indian industry.
2. Fiscal Policy: Public revenues, public expenditure, public debt, development activities financed by public expenditure, An evaluation of recent fiscal policy of Government of India – Highlights of Budget.
3. Monetary Policy: Demand for and supply of money, Objectives of monetary and credit policy, Recent trends- Role of Finance Commission.
4. Balance of Payments: Structure, Major components, Causes for dis-equilibrium in Balance of Payments, correction measures, Impact of New Economic Policy on Balance of Payments, Recent trends.
5. India’s Trade Policy – Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements, EXIM Policy, Role of EXIM Bank.
6. WTO: Nature and scope - Organisation and structure – trading blocks – role and functions of WTO in promoting world trade – Principles followed- Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS, Disputes settlement mechanism- Dumping and Anti-dumping measures – Critical review of WTO functioning.
7. Money and Capital market: Features and components of Indian Financial system, objectives, features and structure of Money market and capital market, recent developments- Stock Exchanges, Investor Protection and Role of SEBI.
8. Legal Framework: Special features of The SICA (Special Provisions) 1985, BIFR, Consumer Protection Act, 1986,
References
Dutt and Sundaram , Indian Economy, S. Chand, New Delhi, 2007.
K.Aswathappa, Essentials of Business Environment, 9/e Himalaya, 2007.
Justin Paul: Business Environment, 1e 2006, Tata MH
Misra and Puri: Indian Economy,, Himalaya, 2007.
Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya, 2007.
Recent Economic Survey Report of Government of India.
Suresh Bedi: Business Environment, Excel, 2007.
Palle Krishna Rao: WTO--Text & Cases, 1/e, PSG Excel Series, 2005.


8. Information Technology Lab
The Objective of the course is to provide hands on experience to students in using computers for data organization and addressing business needs. There is also stress on use of statistical package for analysis of business data and its proper interpretation using SPSS. The exposure to PROWESS of Centre for Monitoring Indian Economy is with a view to make students aware of data bases of Indian Companies and enable them to work on mini projects and think of topic for their final year project.
Experiments covering Basics of SQL, DBMS, RDBMS,ORACLE, SQL statements, functions, Views, Joins, Constraints, operators(standard/set operators)synonyms/sequences, index, snapshots, PL/SQL components, PL?SQL block structures, PL/ SQL attributes, cursors, Procedure, Functions, Exception Packages, triggers etc.
Hands on experience with Prowess of CMIE and a few simple exercises on ratio analysis using the package.
Hands on experience with SPSS package and a few simple exercises on statistical analysis.
References
Introduction to Computers
• Morley, Understanding Computers, 10/e Thomson, 2007.
• Norton, Introduction to computers, 6/e, Tata McGraw-Hill , 2007
• Deepak Bharioke, Fundamentals of Information Technology, 3/e, 2005
• V.Rajaraman, Introduction to Information Technology, PHI.
• Efraim Turban, R. Kelly Rainer, Jr., Richard E. Potter, Introduction to Information Technology, Second Edition, Wiley India, 2006.
MS-Office
• Greg Perry, Microsoft Office 2007, Sam Teach your self, Pearson Education, 2007.
• Mansfield, MS Office, Reprint 2006, Tata McGraw-Hill , 2006.
• Microsoft Office System step by step, 2003 edition, PHI, 2004
• Vikas Guptha, Comdex Computer Course Kit, Office 2007, Dreamtech Press, Wiley-India, 2007
SQL, PL/SQL
Groff, SQL 2/e, the Complete Reference, Tata McGraw-Hill , 2007.
P.S. Despande, SQL/PLSQL for Oracle 9i, Dreamtech Press, India, 2007.
Urman, Hardman, McLaughlin, PL/SQL Programming, Oracle Press, Tata McGraw-Hill , 2004
Rosenzweig, Oracle PL/SQL by example, 3/e, Pearson Education, 2004
Oracle
• Casteel, Oracle 10 g & SQL , Thomson, 2007
• Sunderraman, Oracle 9i Programming, Pearson Education, 2005
• Scott Urman, Oracle 9i-PL SQL Programming, Tata McGraw-Hill , 2006.
SPSS
• Carver, Doing Data Analysis with SPSS 14.0, 3/e, Thomson, 2007
• Coakes, SPSS 13.0 for Windows, Wiley-India, 2006.
• George, SPSS for Windows Step by Step, 6/e, Pearson Education, 2006.
• Arthur Griffin, SPSS for Dummies, Wiley-India, 2007.
Hi I am Ram Mohan.

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