Syllabus of JNTU MBA - Semester I

The syllabus below is for JNTU MBA Semester I effective 2005 admitted batch onwards. You might also be interested in Syllabus of JNTU MBA Semester I 2007 admitted batch onwards.
New Regulation
Management Theory and Practice
Managerial Economics
Statistics for Management
Financial Accounting and Analysis
Business Law and Regulation
Business Communication & Soft Skills
Business Environment
Information Technology Lab-1(100% LAB)


1. Management Theory and Practice
Objective of the course is to give a basic perspective of Management theories and Practices. This will form foundation to study other functional areas of management.
1. Introduction: Management – definitions, types of managers; managerial roles and functions; Science or Art? - Administration vs Management, External environment – Managing people and organizations in the context of New Era- Managing for competitive advantage - the Challenges of Management - Corporate Social responsibility- Managerial Ethics.
2. Perspectives on Management: Scientific Management (Fredrick W.Taylor, Frank and Lillian Gilbreth), Human Relations (Elton Mayo, Douglas Mc Gregor's Theory X and Theory Y, William Ouchi's Theory Z), the Systems Approach, the Contingency Approach, the Mckinsey 7-S Framework.
3. Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. – Planning practices in USA, Japan and China.
4. Decision Making: Problem and Opportunity finding, the nature of Managerial Decision Making, the Rational Model of Decision Making, Challenges to the Rational Model, Improving the Effectiveness of Decision Making Tools and Techniques, Role of Boards and Committees in Decision Making - Decision making practices abroad.
5. Organising: Nature of organizing, organization levels and span of management – Factors determining span - Organisational design and structure –departmentation, line and staff concepts, staffing – delegation, decentralization and recentralisation of authority - responsive organizations –Global organizing.
6. Leading: Leading Vs Managing – Trait approach and Contingency approaches to leadership - Dimensions of Leadership - Leadership Behavior and styles – developing leadership skills – transformational leaders - Leadership in Cross-cultural environment - Evaluating Leader- Women and Corporate leadership –Motivational theories- Building Groups into Teams, Intergroup Behavior, conflict and negotiation – Global leading.
7. Communication: Importance of Communication, Interpersonal communication Barriers to Effective communication, Communication in Organizations, Using Communication Skills to manage Conflicts. Communicating for understanding and results, creating productive interpersonal relationships, Guidelines to improve written and oral communication- communication practices in India and abroad.
8. Controlling: Basic control process- control as a feedback system – Feed Forward Control – Requirements for effective control – control techniques – Overall controls and preventive controls – Global controlling.
References:
1.Stoner, Freeman and Gilbert, Jr. Management, 6/e, Pearson Education, New Delhi, 2006.
2.Koontz, Weihrich & Aryasri, Principles of Management, TMH, New Delhi, 2007
3.Heinz Weihrich, Harold Koontz: Management A Global Perspective, 10/e, Tata McGraw Hill, 2007.
4.Daft, The New Era of Management, Thompson, 7/e New Delhi, 2007.
5.Schermerhorn: Management 8ed,Wiley India 2006
6.Prem Vrat, K K Ahuja, P K Jain, Case Studies in Management, Vikas Publishing House Pvt. Ltd., 2006.
7.Lussier: Effective Leadership, Thomson, 2007.
8.Robbins: Management 7/e Pearson Education, 2006.
9.Griffin:Management 8ed, Biztantra, 2005
10.Mullins:Management and Organisational Behaviour, Pearson, 2007.


2. Managerial Economics
Objective of this course is to understand the relevance of economics in business management. This will enable the students to study functional areas of management such as Marketing , Production and Costing from a broader perspective.
1. Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in Economics, Production Management, Marketing, Finance and Personnel, Operations research - The role of managerial economist.
2. Objectives of the firm: Managerial theories of firm, Behavioural theories of firm, optimization techniques, optimization with calculus, New management tools of optimization.
3. Basic economic principles – the concept of opportunity cost, incremental concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and uncertainty.
4. Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation – Marketing research approaches to demand estimation. Need for forecasting, forecasting techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity of Supply.
5. Production Analysis: Production function, Marginal Rate of Technical Substitution, Isoquants and Isocosts, Production function with one/two variables, Cobb-Douglas Production Function, Returns to Scale and Returns to Factors, Economies of scale- Innovations and global competitiveness.
6. Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership.
7. Market Structure and Pricing practices: Features and Types of different competitive situations - Price-Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly both the long run and short run. Pricing philosophy – Pricing methods in practice: Price discrimination, product line pricing. Pricing strategies: skimming pricing, penetration pricing, Loss Leader pricing. Pricing of multiple products.
8. Profit Management: Nature, scope, Theories of profit, Measurement policies, Cost – Volume- Profit Analysis.
References:
Hirschey: Economics for Managers, Thomson, 2007.
Petersen,Lewis and Jain: Managerial Economics, Pearson/PHI, 2006
Gupta: Managerial Economics 1e TMH 2005.
Dominic Salvatore, Managerial Economics, Thomson, 2006
Keat, Managerial Economics : Economic Tools for Today’s Decision Makers, Pearson Education, 2007
Mote Paul: Managerial Economics 1e TMH 2004
Froeb: Managerial Economics—A Problem Solving Approach, Thomson, 2007.
Mehta,P.L., Managerial Economics ­ Analysis, Problems, Cases, Sultan Chand and Sons, New Delhi, 2001.
James L.Pappas and Engene F.Brigham: Managerial Economics, Pearson Education, New Delhi, 2006.
Suma Damodaran: Managerial Economics, Oxford, 2007.


3. Research Methodology and Statistical Tools
Objective of the course is to have a general understanding of statistics as applicable to business and its use in areas of management research
*Statistical table is required for students at the time of examination
1. Introduction: Nature and Importance of research, the role of business research, aims of social research, research process, and pure research vs. applied research, qualitative research vs quantitative research, exploratory research, descriptive research. Introduction to statistics, origin and growth of statistics. Statistics and Research.
2. Data Base: Discussion on primary data and secondary data, tools and techniques of collecting data. Methods of collecting data. Sampling design and sampling procedures. Tabulation of data and general rules of tabulation. Questionnaire and schedule of questions.
3. Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study.
4. Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and Interpretation.
5. Correlation and Regression Analysis, method of least squares, regression vs. correlation, correlation vs. determination. Types of correlation and their specific applications.
6. Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, ANOVA – one way and two way classifications and Chi-square test, Association of attributes and inferences.
7. Time series, utility of time series, components of time series, secular trend, seasonal variations, cyclical variations, irregular variations, measurement of trend, moving averages and measurement of seasonal variations.
8. SPSS and Report Presentation: Use of Statistical Package for Social Sciences, report writing - Mechanics of report writing, preliminary pages, main body and appendices including bibliography, oral presentation, diagrammatic and graphical presentation of data.References
Richard I Levin amp; David S.Rubin, Statistics for Management, 7/e. Pearson Education, 2005.
Donald R. Cooper, Pamela S. Schindler, Business Research Methods, 8/e, Tata McGraw-Hill Co. Ltd., 2006.
Gupta S.P. – Statistical Methods, Sultan Chand and Sons, New Delhi.2005.
U.K. Srivastava, G.V. Shenoy and S.C. Sharma – Quantitative Techniques for managerial decisions, New Age International, Mumbai, 2005.
C.R . Kothari, Research Methodology Methods amp; Techniques, 2/e, Vishwa Prakashan, 2006.
William G. Zikmund, Business Research Methods, Thomson, 2006.
D.M.Pestonjee, (Ed.) Second Handbook of Psychological and Social Instruments, Concept Publishing, New Delhi, 2005.
Dipak Kumar.Bhattacharya, Research Methodology, Excel Books, 2006
Amir D. Aczel amp; Jayavel Sounderpandian, Complete Business Statistics, Tata McGraw-Hill-2007.
C.B. Gupta amp; Vijay Gupta, An introduction to Statistical Methods, 23rd Revised Edition, Vikas Publishing House, New Delhi, 2006.
R.S. Bharadwaj, Business Statistics, Excel Books, 2006

4. Financial Accounting and Analysis
The Objective of the course is to provide the basic knowledge of book keeping and accounting and enable the students to understand the Financial Statements and make analysis Financial accounts of a company.
1. Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and conventions, and The Generally Accepted Accounting Principles (GAAP).
2. The Accounting Process: Overview, Books of Original Record; Journal and Subsidiary books, ledger, Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments.
3. Valuation of fixed assets: Tangible vs Intangible assets, depreciation of fixed assets and methods of depreciation.
4. Inventory Valuation: Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill.
5. Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issue of forfeited shares. Issue of shares at Discount and premium. Issue and Redemption of Debentures: Meaning, issue of debentures for cash and other than cash, treatment of discounts and losses on issue, meaning of redemption, redemption out of capital and profits.
6. Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow statement and funds flow statement.
7. Financial Analysis -II Analysis and interpretation of financial statements from investor and company point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity, leverage, solvency and profitability ratios – Du Pont Chart -A Case study on Ratio Analysis.
8. Accounting Standards Issued by ICAI (Focus on importance of Standards to give a general view on Financial Accounting practices), Creative Financial Practices and Issues related to quality of disclosures in reported earnings, window dressing and limitations of financial statements.
References
Asish K. Bhattacharyya, Financial Accounting for Business Managers-PHI,2006
Ambrish Gupta, Financial Accounting Management An Analytical Perspective, Pearson Education-2007
Stice amp; Stice, Financial Accounting Reporting amp; Analysis, Thomson-2007
Robert N.Anthony, David F.Hawkins and Kenneth A.Merchant, Accounting –Text and Cases, TMH, 2005.
Samuel C. Weaver, J. Fred Weston, Finance and Accounting for Non-financial Managers, Tata McGraw-Hill Publishing Co. Ltd., 2002.
Horngreen : Financial Accounting 8/e Pearson Education, 2007.
Ashok Banerjee, Financial Accounting, Second Edition, Excel Books, New Delhi, 2006.
Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing House Pvt. Ltd., 2007.
Weygandt, kieso, kimmel, Financial Accounting, 4/e, Wiley India Edition, 2006..
M.E. Thukaram Rao, Accounting for Managers, New Age International Publishers, first edition, New Delhi, 2006.


5. Business Law & Regulation
The objective of the course is to enable students understand the legal framework of business.
1. Law of Contract -1872 (Part-I): Nature of contract and essential elements of valid contract, Offer and Acceptance, Consideration, Capacity to contract and free consent, Legality of object.
2. Law of Contract–1872 (Part-II): Unlawful and illegal agreements, Contingent contracts, Performance and discharge of contracts, Remedies for breach of contract.
3. Special Contracts: Indemnity and guarantee, Contract of Agency, Sale of goods Act -1930: General Principles, Conditions & Warranties, Performance of Contract of Sale.
4. Indian Partnership Act–1932: Constitution of partnership,- Rights, duties and Liabilities of partners, Dissolution of partnership.
5. Negotiable Instruments Act - 1881: Negotiable Instruments- Promissory Note, Bills of Exchange, & Cheque, and their definitions and characteristics, Types of endorsements, Holder- Holder in due course, Discharge of Parties.
6. Companies Act, 1956: Steps and procedure for incorporation of the company, Company Management–Appointment of Directors, Powers, duties, & liabilities of Directors, Company Meetings, Resolutions, Winding-up of a Company.
7. Income Tax Act -1961 - Important Provisions of Income Tax Act: Assessment year –Assesee, Gross Total Income, Procedure for advance payment of tax and tax deducted at source. Assessment procedure.
8. Central Excise Act -1944: .Basic concepts related to excisable goods, classification of goods, and Basic concept of VAT.
References
N.D.Kapoor, Mercantile Law, Sultan Chand & Sons, 2006.
S.S. Gulshan, Mercantile Law, 2/e, Excel Books, 2004
Akhileshwar Pathak, Legal Aspects of Business, 3/e, Tata McGraw-Hill, 2007
C.L.Bansal, Business and Corporate Laws, 1/e, Excel Books, 2006
S.N.Maheshwari & Maheshwari, Business Regulatory Framework, Himalaya Publishing House.2006
S.S.Gulshan, Business Law, 2/e, Excel Books, 2005
P.K.Goel, Business Law for Managers, Biztantra - Dreamtech press, 2006
K.R. Bulchandani, Business Law for Management, 4/e, Himalaya Publishing House, 2006
B.B. Lal & N.Vashisht, Direct Taxes, 28/e, Pearson Education, latest edition
B.B. Lal, Income Tax and Central Tax : Law and Practice, Pearson Education, latest edition


6. Business Communication & Soft SkillsThe course has both laboratory and class work content and the marks are divided as follows:Theory 50 marksPracticals 50 marksObjectives:
The purpose of this Course is to develop the students’ competence in communication at an advanced level. Assuming that the students are fairly proficient in the basic communication skills of listening, speaking , reading and writing in English the course aims to train them in communicating efficiently in the workplace and professional contexts.
1. Features of Indian English – Correction of sentences – structures – Tenses – ambiguity – Idiomatic distortions.
2. Informal conversation Vs Formal expression Verbal and non – Verbal communication, barriers to effective communication – kinesics
3. Types of Communication – Oral, aural, Writing and reading – Word Power – Vocabulary – Jargon – rate of speech, pitch, tone – Clarity of voice
4. Management presentations – types of presentation – video conferencing – participation in meetings – chairing sessions.
5. Formal and informal interviews- ambience and polemics – interviewing in different settings and for different purposes e.g. eliciting and giving information, recruiting, performance appraisal.
6. Written communication – differences between spoken and written communication – features of effective writing such as clarity brevity, appropriate tone clarity, balance etc. – GMAT . TOEFL models
7. Letter writing – business letters – pro-forma culture – format – style – effectiveness, promptness – Analysis of sample letters collected from industry – email, fax.
8. Business and Technical report writing ,- types of reports – progress reports, routine reports – Annual reports – format – Analysis of sample reports from industry – Synopsis and thesis writing
References:
• Essentials of Business Communication, Rajendra Pal, JS Korlahhi: Sultan Chand & Sons, New Delhi.
• Basic Communication Skills for Technology, Andre J. Rutherford: Pearson Education Asia, patparganj, New Delhi 92
• Advanced Communication Skills, V. Prasad, Atma Ram Publications, New Delhi.
• Raymond V.Lesikav, John D. Pettit Jr.: Business Communication; Theory and Pppliaction, All India Traveller Bookseller, New Delhi 51
• Business Communication, RK Madhukar, Vikas Pulishing House Pvt. Ltd.,
• KR Lakshiminarayana: English for Technical Communication – vols. 1 and 2, SCITECH Publications (India) Pvt. Ltd., T.Nagar, Chenna 600 017
• Edmund H weiss: Writing Remedies: Practival Exercises for Technical Writing. Universities Press, Hyderabad.
• Cliffs Test Prep for GRE and TOEFL computer Based Test, IDG Books. India (P) Ltd. New Delhi 2.
• GRE and TOEFL; Kaplan and Baron’s
• English in Mind, Herbert Puchta and Jeff Stranks, Cambridge
Suggested Software for Lab classes:
• Cambridge Advanced learner’s Dictionary with exercises
• The Rosetta Stone English Library
• Clarity Pronunciation Power
• Mastering English in Vocabulary, Grammar, Spellings, Composition
• Dorling Kindersley series of Grammar, Punctuation, Composition etc.
• Oxford Advanced learner’s Compass 7th Edtion
• Language in Use, Foundation Books Pvt Ltd
• Learning to Speak English – 4 CDs
• Microsoft Encarta
• Murphy’s English Grammar Cambridge
• Time Series of IQ Test, Brain-teasers, Aptitude Test etc.
• English in Mind, Herbert Puchta and Jeff Stranks with Meredith Levy, Cambridge

7. Business Environment
The objective of the course is to provide the student with a background of various environment factors that have major repercussions on business and sharpen their mind to watch and update the changes that occur constantly in this sphere.
1. Industrial Policies: A brief review of industrial policies since independence, Industrial policy of 1991 and recent developments, Policy on foreign direct investment in Indian industry.
2. Fiscal Policy: Public revenues, public expenditure, public debt, development activities financed by public expenditure, An evaluation of recent fiscal policy of Government of India – Highlights of Budget.
3. Monetary Policy: Demand for and supply of money, Objectives of monetary and credit policy, Recent trends- Role of Finance Commission.
4. Balance of Payments: Structure, Major components, Causes for dis-equilibrium in Balance of Payments, correction measures, Impact of New Economic Policy on Balance of Payments, Recent trends.
5. India’s Trade Policy – Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements, EXIM Policy, Role of EXIM Bank.
6. WTO: Nature and scope - Organisation and structure – trading blocks – role and functions of WTO in promoting world trade – Principles followed- Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS, Disputes settlement mechanism- Dumping and Anti-dumping measures – Critical review of WTO functioning.
7. Money and Capital market: Features and components of Indian Financial system, objectives, features and structure of Money market and capital market, recent developments- Stock Exchanges, Investor Protection and Role of SEBI.
8. Legal Framework: Special features of The SICA (Special Provisions) 1985, BIFR, Consumer Protection Act, 1986,
References
Dutt and Sundaram , Indian Economy, S. Chand, New Delhi, 2007.
K.Aswathappa, Essentials of Business Environment, 9/e Himalaya, 2007.
Justin Paul: Business Environment, 1e 2006, Tata MH
Misra and Puri: Indian Economy,, Himalaya, 2007.
Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya, 2007.
Recent Economic Survey Report of Government of India.
Suresh Bedi: Business Environment, Excel, 2007.
Palle Krishna Rao: WTO--Text & Cases, 1/e, PSG Excel Series, 2005.


8. Information Technology Lab
The Objective of the course is to provide hands on experience to students in using computers for data organization and addressing business needs. There is also stress on use of statistical package for analysis of business data and its proper interpretation using SPSS. The exposure to PROWESS of Centre for Monitoring Indian Economy is with a view to make students aware of data bases of Indian Companies and enable them to work on mini projects and think of topic for their final year project.
Experiments covering Basics of SQL, DBMS, RDBMS,ORACLE, SQL statements, functions, Views, Joins, Constraints, operators(standard/set operators)synonyms/sequences, index, snapshots, PL/SQL components, PL?SQL block structures, PL/ SQL attributes, cursors, Procedure, Functions, Exception Packages, triggers etc.
Hands on experience with Prowess of CMIE and a few simple exercises on ratio analysis using the package.
Hands on experience with SPSS package and a few simple exercises on statistical analysis.
References
Introduction to Computers
• Morley, Understanding Computers, 10/e Thomson, 2007.
• Norton, Introduction to computers, 6/e, Tata McGraw-Hill , 2007
• Deepak Bharioke, Fundamentals of Information Technology, 3/e, 2005
• V.Rajaraman, Introduction to Information Technology, PHI.
• Efraim Turban, R. Kelly Rainer, Jr., Richard E. Potter, Introduction to Information Technology, Second Edition, Wiley India, 2006.
MS-Office
• Greg Perry, Microsoft Office 2007, Sam Teach your self, Pearson Education, 2007.
• Mansfield, MS Office, Reprint 2006, Tata McGraw-Hill , 2006.
• Microsoft Office System step by step, 2003 edition, PHI, 2004
• Vikas Guptha, Comdex Computer Course Kit, Office 2007, Dreamtech Press, Wiley-India, 2007
SQL, PL/SQL
Groff, SQL 2/e, the Complete Reference, Tata McGraw-Hill , 2007.
P.S. Despande, SQL/PLSQL for Oracle 9i, Dreamtech Press, India, 2007.
Urman, Hardman, McLaughlin, PL/SQL Programming, Oracle Press, Tata McGraw-Hill , 2004
Rosenzweig, Oracle PL/SQL by example, 3/e, Pearson Education, 2004
Oracle
• Casteel, Oracle 10 g & SQL , Thomson, 2007
• Sunderraman, Oracle 9i Programming, Pearson Education, 2005
• Scott Urman, Oracle 9i-PL SQL Programming, Tata McGraw-Hill , 2006.
SPSS
• Carver, Doing Data Analysis with SPSS 14.0, 3/e, Thomson, 2007
• Coakes, SPSS 13.0 for Windows, Wiley-India, 2006.
• George, SPSS for Windows Step by Step, 6/e, Pearson Education, 2006.
• Arthur Griffin, SPSS for Dummies, Wiley-India, 2007.